Rihanna empire grown bigger than ever. After collaborating with Puma, with the Fenty X Puma Collection, Rihanna try something else. This year, Rihanna launched her new Makeup Brand called Fenty Beauty. First it released everyone was amazed by her perfection of her beauty line with ” The new Generation of Beauty ” at September 8, 2017.
Everyone is understandably losing their minds over Rihanna’s launch of Fenty Beauty, as it’s arguably the most anticipated and hailed beauty launch since Pat McGrath’s. Rihanna is being praised for prioritizing inclusivity of her brand, with a diverse marketing campaign and 40 shades of foundation, because the queen knows that if you have more than 12 shades of coverage products, over half of them better be for medium and deep skin tones.
Rihanna worked with Kendo, a brand incubator that also includes Kat Von D Beauty, Marc Jacobs Beauty, Ole Henriksen, and Bite Beauty in its portfolio. Notably, brands like Kat Von D and Marc Jacobs are cruelty-free lines, meaning they do not test on animals. So where does Fenty Beauty fall into this?
Fenty Beauty now available at Sephora or her official fentybeauty website
Product and Price List.
1. Pro Filt’r Soft Matte Longwear Foundation Color – £26.00
2. Precision Makeup Sponge 100 – £13.00
3. Invisimatte Blotting Powder – £24.00
4. Gloss Bomb Universal Lip Luminizer – £16.00
5. Match Stix Trio Color Deep 400 – £46.00
mit 2 Foundations + 1 Highlighter
6. Full Bodied Foundation Brush 110 – £26.00
7. Killawatt Freestyle Highlighter – Trophy Wife – £26.00
6 Shades, davon 4 Duo
8. Portable Highlighter Brush 140 – £19.00
9. Portable Contour & Concealer Brush 150 – £19.00
Is Fenty Beauty Cruelty Free ?
It’s important to note how a brand becomes and stays cruelty-free. According to Tanisha Combs, who reports exclusively on cruelty-free brands as founder of the site Logical Harmony, the term means “there should be no form of animal testing at any point in the creation of a brand’s products. It’s common for companies to not test the final product on animals, but to test it along the way or to use ingredients that have been tested on animals by a third party.”
There’s also the issue of “required by law” animal testing. Brands that sell in China can be a red flag, since brands sold there are required to test on animals. While a brand may not test on animals during the process, the final products are required to be tested on animals in order to be sold in China.
Missy Maynard, cofounder of Storybook Cosmetics, explained it more. “Selling cosmetics to the Chinese market is always a hard decision for beauty brands,” she said. “While China’s mandatory animal testing regulations have been greatly improved over the years, they still require imported cosmetics to be tested on animals. Until this practice is eliminated, many brands, including my own, have decided to exclude China from purchasing from our website. Although animal testing is not required when a consumer in China purchases directly from a US website, it is still a very fine line.”